Academic Advisory Council for Signage Research and Education Fellows

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The Academic Advisory Council for Signage Research and Education (AACSRE), through its Emerging Fellows program, will provide research support for projects related to the societal benefits of on-premise signs.  The research support is intended to stimulate and extend research projects by scholars from public and private universities in the United States who have demonstrated promise and/or success in conducting research related to signage. The scope of proposals may vary widely across disciplines and methodologies.  Topics may include, but are not limited to:

• Scholarship of legal issues related to signs and wayfinding
• Creative activity related to the design of new signs or the reuse of existing signs
• Engineering studies related to signs and traffic safety and mobility
• Economic analysis related to the value of signs
• Marketing or psychology research on how consumers perceive and respond to signage
• Analysis on the history of signs and wayfinding
• Research on the integrations of smart technologies within small and large scale signage applications and the impacts this technology will have on the urban environments
• Research on signage and wayfinding issues related to diversity, equity, and inclusion and/or the ongoing COVID-19 pandemic

Fellowships of up to $10,000 per year will be awarded to support the development and dissemination of signage research.  Funds may also be used for the acquisition of technology to support research.  AACSRE may issue 1-3 fellowships per year.  Fellows of this program will hold this title for up to two years.