Since 1987, the SEGD (The Society for Experiential Graphic Design) Global Design Awards have set the standard of excellence for experiential graphic design—honoring design work that connects people to place by providing direction, content, and compelling experiences in public spaces.
Winning projects have ranged from interactive multimedia environments to complex hospital wayfinding systems and from branded corporate environments to museum exhibitions. Retail and interior projects, architectural signing, public art, design research, and books have also won awards. The prestigious Best of Show award shines a spotlight on the winner brighter than any other SEGD accolade.