Hennie Yeh, class of 2015

the project

Fashion evolves constantly; it is limitless. But with endless possibilities comes the struggle to create the next big thing. YEHBOI, a unisex clothing brand, stands out from fashion competitors by re-mixing Asian street wear and high fashion. The brand aims to break social gender norms and at the same time incorporates the liveliness of Asian youth culture. Few have yet to gain any success in this area of fashion.

YEHBOI encourages people to think about their daily outfits differently and offers a space where consumers can shop comfortably, regardless of gender. Unisex clothing brands that exist today are often monochromatic, plain, and sterile. Continuing the trend of sleek, geometric, box-type garments, YEHBOI remains fun with neon/reflective colors that draw inspiration from Asian nightlife. Charming icons that translate into a system that lives on hangtags, packaging, and product descriptions. The selection offered at YEHBOI includes high quality one of a kind garments and a line of colorful graphic tees and accessories.

hennie's advice

1. Don’t be afraid to start early! Even though graphic design thesis doesn’t technically start until second semester, it’s helpful to start thinking about it before proposals are due. Don’t put it off until the last minute even if it’s just collecting inspiration or writing down any ideas that might interest you. Jot down whatever comes to mind. Nothing is set in stone, even when you start actually working on thesis your original mindset/plan will probably change.

2. Be aware of time. Time management is key. One semester might seem like a lot or not a lot of time depending on what type of person you are, but planning out how your thesis will progress over the semester will benefit you in the long run. (thesis teachers will most likely require a schedule) When it comes down to the last few weeks of the semester it’s really important to know how long a deliverable can take if you’re outsourcing (ex: publication, printed shirts, etc.) Allow a few days here and there where you can catch up if you fall behind.

3. Be flexible and realistic without sacrificing your intention. Thesis will most likely be incredibly stressful and things won’t turn out exactly how you want them to turn out, but that’s ok. Learn to readjust if something goes wrong — don’t completely change your idea if one little thing goes wrong. Some failure is inevitable. It’s not the end of the world, remember not every little detail needs to be perfect. Just stay calm and focused.

4. Don’t be afraid to ask for help or critiques outside of class. There are multiple talented classmates and faculty who are willing to help at a moment’s notice. Sometimes you might be too involved in your work to notice certain components your thesis lacks or the work might not be conveying exactly what you want it to convey. It’s good to take a step back every once in a while and get other people’s perspectives.

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See more of Hennie’s work at cargocollective.com/hyeh.