The Organic Pattern is a formal evolution of the former identity’s pattern set. It can be used with the logo — with the proper files and instruction from Strategic Communications — or alone as an additional graphic element to tie your design to the MICA brand.
The Linear Pattern is derived from the distinctive lines within the MICA Logo: straight to angled. This clean, geometric pattern is a beautiful counterpoint to the freeform organic one. It can be used with the logo — with the proper files and instruction from Strategic Communications — or alone as an additional graphic element to tie your design to the MICA brand.