Communications Toolkit

Branding

MICA’s brand is about more than being an art school. MICA is a cultural movement made up of individual and collective narratives — yours included.

Some of our branding guidelines may seem like small potatoes, but they are important to the big picture. These guidelines, when followed, create a consistent story about MICA. Consistency is what links your story to the ones that came before and what comes after. That's how we build a reputation. How you use the MICA logo, create a presentation under the MICA name or what you put in your email signature — all of this contributes to the MICA brand.

We're here to help.

We're here to help if you need advice on how to use the brand or want to run something by us! Just contact Mike Rund at mrund@mica.edu or x4218.

Resources