Communications Toolkit

Social Media

Posting a video of your cat in a onesie is one thing. Posting to social media about your upcoming exhibition or what you just made on a 3D printer is quite another.

This part of the toolkit offers some quick tips on effectively using social media, hashtags and all. 

Just a friendly reminder about the way social media works: People are talking about MICA, even when we aren’t. People are looking for what we offer whether we promote ourselves or not. If we’re not part of the conversation, then the rumor mill is telling our story. Let’s make sure we get the story straight.

Creating social media accounts for your department

When creating a new social media channel for your department, please include MICA in your description, and a link to your webpage on To prevent lapses in engagement or turnover, please add MICA's social media manager as an admin.

Purposes of each platform

When posting on social media, be sure to diversify your writing tone and messaging. Here’s how we classify each channel: 

Platform Purpose/themes Posting frequency
Instagram Stories A mix of disposable visual content generated by students, faculty, staff and communications  As needed, Monday - Friday
Instagram Crowdsourcing content from students and people who check in at MICA Daily
Facebook Storytelling, family, student, and alumni focused Daily
Twitter News, conversations 5 posts per day
LinkedIn Professional connections and announcements 2-3 posts per month


As an academic or administrative department, we suggest posting on each platform two to three times per week, minimum. If you cannot create original content at this frequency, please contact us to work on a strategy for those accounts. 

Naming conventions and tagging

Date and time: Please use the following format for time: 1 pm, 3:30 am, and use May 6, 2018 for dates. 
Degree/Major: Name  ’18 (Major) 
President Hoi: Refer to Sammy as President Samuel Hoi

When referencing a department or the college, if space allows, include their name and handle in the tweet. 


#MICAmade2018 (or graduating year)
#MICAmade2022 (or incoming year) 
Avoid using more than three hashtags on Twitter. When in doubt, use #MICAmade. 

Image sizes

Try to include photos and videos in every post that you share. Please refer to the Always Up-to-Date Guide to Social Media Image Sizes by Buffer for images sizes for each platform.


Need strategy advice? Contact Erin Baynham at or x4137.